The suits at the World Wide Wicket Company are closing up shop. The Broadway revival of Frank Loesser’s 1961 musical “How to Succeed in Business Without Really Trying” will close after its performance on Sunday, May 20, the show’s producers announced on Tuesday. It will have played 30 previews and 473 regular performances at the Al Hirschfeld Theater.
Nominated in 2011 for a Tony Award for best musical revival, the show has been struggling at the box office in recent weeks despite the star power of its leading man, the pop singer Nick Jonas, in the role of the executive J. Pierrepont Finch. Last week the show took in just $367,605 at the box office, or about 26 per cent of its potential gross at the Hirschfeld. It recouped its $9 million initial investment in December.
On Jan. 24, Mr. Jonas took over the role of Finch from Darren Criss, one of the stars of the TV series “Glee.” Mr. Criss performed the show for three weeks at the beginning of January after Daniel Radcliffe, the revival’s original Finch, departed the show in December. A spokesman for the production said that Mr. Jonas’s contract was to have run through July 1.
The news came on the same day that the producers of another Broadway musical, “Leap of Faith,” announced that it would close on Sunday at the St. James Theater. [x]